New efficiency label to raise awareness among consumers

The idea is to help people better understand how energy efficient products can bring real savings to household bills. It is claimed that choosing a more energy efficient washer dryer when replacing an old appliance could save over £500 on its lifetime energy costs.

Speaking at the launch of the new labelling scheme at John Lewis in Oxford Street, Edward Davey said:

“In the past, people have had no idea how much their appliances will add to their energy bills.

“Now consumers will be able to see clear, simple information on the lifetime electricity costs for appliances like washing machines and tumble dryers. This will help people to make better, more informed decisions and see how much an appliance is expected to cost over its lifetime.

“This new trial with John Lewis will help raise consumer awareness of energy running costs. I hope it leads to more retailers rolling out clearer labelling.”

Stephen Cawley, Head of Sustainability at John Lewis, added:

“We are looking forward to reviewing the results of the trial next year and seeing how customers respond to new more transparent labelling around the energy efficiency of these products.”