DONG to cover 'green' energy premiums to match 'brown' prices
The Danish energy giant is subsidising “additional costs associated with ‘going green’,” in order to encourage more firms to use renewable energy to “achieve their sustainability ambitions without commercial disadvantage.”
The new initiative aims to help increase the procurement of green power, with DONG Energy stating that all businesses should have access to renewable electricity supply without incurring additional cost, claiming that the announcement not only underpins the business's vision to lead the energy transformation, but also demonstrates that it is “accompanying its customers on the journey.”
Jeff Whittingham, Managing Director of DONG Energy Sales, believes the firm is talking the “bold step” because all businesses should have access to renewable electricity supply without paying a premium.
"If we are to embrace a truly sustainable energy future, we will need to take an integrated and forward-thinking approach to energy. One part of this is putting renewable electricity on an equal footing with traditional 'brown energy' sources.
"We are making this announcement at a time of tight budgets and fierce competition for businesses of all types and sizes which are under growing pressure to reduce carbon emissions and develop a sustainable business. It is also a time when cost is key and the additional financial burden of buying renewable energy might be difficult for some companies to justify on a commercial basis."
"We are leading the way to make this move because we believe that by making this investment on behalf of UK companies, we can help to bring businesses one step closer to a sustainable energy future."
The new scheme forms part of DONG Energy's integrated approach to sustainability, which encompasses a range of products designed to support businesses in achieving carbon and cost reduction, through a combination of energy reduction activities, flexibility and demand management solutions and commodity cost management.
